Tequila Disneyland

Magic towns, magical places, Mexico markets particularly picturesque villages under this protected designation. There are approximately 70 magic towns in the country. One of them is the small town of Tequila, about an hour northwest of Guadalajara.

A tequila tour was part of the set excursion program for all travelers. Andy negotiated a hefty discount for us. Instead of 500 pesos (25 euros), we paid 325 pesos per person for the day program.

The itinerary was very similar to well-known excursion trips. In addition to explanations about agave cultivation, fermentation, and distillation, there were also plenty of incentives to consume (snacks, a buffet, funny hats, souvenirs, etc.) Especially since the demonstration factory was located far away in the Sierra. Some samples and a mariachi band partially compensated for that.

After a long journey, we reached the town of Tequila. Busloads of tourists emptied into the magic town, mostly Mexicans. Everywhere we went, cheesy minibuses in the shape of tequila bottles or chili peppers crossed our path. At every corner, sales stalls tempted us with souvenirs or invited us to taste the agave liquor or Cantaritas, a mixed drink with tomato and orange juice. Loud mariachi music was supposed to create additional atmosphere.

'José Cuervo', the world's largest tequila producer, had created an 'experience factory' in the center and promised authentic insights. Artificial new buildings, old streets, cheap liquor stands, and cantinas ... everything blurred together. Two more shots and a few snapshots, then back to the tour bus.

The return journey dragged on endlessly, the traffic jam was endless ... and there was no bathroom on the bus.

Overall verdict: rather disillusioning.